Caloundra CBD Project
  • Last updated:
  • 18 Jan 2017

Caloundra is an attractive seaside destination, providing a range of business, tourism and employment activities. Caloundra faces a number of challenges including competition from both existing and proposed centres and a limited economic base.

Council’s Corporate Plan 2014-2019 identified the Caloundra CBD Project as a priority project to “progress the design, place development and management for Caloundra 4551”

In 2014, to identify opportunities for the revitalisation of Caloundra, council and the Caloundra Chamber of Commerce (the Chamber) commissioned the preparation of the Caloundra Economic Revitalisation Study 2014[2302KB].

The study recommended:

  • the formation of a taskforce to guide the revitalisation of the Caloundra Central Business District (CBD)
  • the appointment of a CBD manager to work with the business community
  • a master plan that encompasses the necessary details to guide the future revitalisation of the area.

Project scope

Caloundra CBD Taskforce

The scope of the taskforce’s role includes identifying actions and implementation strategies that will enhance the main street’s point of difference and appeal as a shopping, business and investment destination; and developing a three-year plan that will guide how measurable change towards the vision for the area will be achieved.

Caloundra CBD Manager

The scope of the Caloundra CBD manager role includes pursuing urban quality ‘quick wins’ agreed and driven by local business and property owners, investigating and delivering renewal and local pride schemes that have a proven track record for success; and progressing initiatives identified by the taskforce that will contribute to the achievement of the vision for the Caloundra CBD.

Caloundra Centre Master Plan

The preparation of the master plan will include four stages.

  1. Identification and research on key issues.
  2. Preparation of a vision and structure plan elements.
  3. Strategic directions and draft master plan preparation.
  4. Action plan and master plan documentation.

The draft Caloundra Centre Master Plan is on public display from Tuesday 13 September to Friday 7 October 2016.

Project updates

Caloundra CBD Taskforce

The Caloundra CBD Taskforce (the taskforce) was appointed on 16 April 2015 following an open recruitment and selection process. Information on the roles and responsibilities of the taskforce and taskforce membership are contained in the:

To date the Taskforce has meet three times since its establishment and focused on the role and responsibilities of the CBD manager; the streetscape plan for the main street - focusing on kerbing, lighting and green space options; quick win projects for the CBD area, including public art and other revitalisation schemes; and strategies for engagement of key stakeholder groups.

A summary of the key activities achievements and future focus of the taskforce is outlined in Community Update 1[389KB]

Caloundra CBD Manager

Through a funding arrangement council has partnered with the Chamber, which will oversee the Caloundra CBD management functions. The Chamber has now engaged a CBD Curator to fulfil the Caloundra CBD Manager position.

For more information visit the Chamber website.

Caloundra Centre Master Plan

The first stage in the preparation of the master plan was a review of previous work and the consideration of key issues including economic development, social and cultural infrastructure, transport and accessibility, urban structure and urban design. A summary of the key issues and findings is outlined in Community Update 1[1607KB].

To respond to these key issues, Stage 2 of the project identified a draft vision and seven strategies for Caloundra Centre. Detailed planning is underway on some key initiatives for the master plan. A summary of work to date is provided in Community Update 2[359KB]. The draft Caloundra Centre Master Plan is now available for public comment from 13 September 2016 to 7 October 2016. To view the draft Master Plan and complete an online survey, visit the project website at

Where to from here

Each of the three activities within the Caloundra CBD project has different timeframes for key deliverables. The diagram below sets out the stages and focus of the different project activities.



For more information on the Caloundra CBD Project please contact council on (07) 5475 7272 or email