• Last updated:
  • 28 Apr 2016

Sponsorship is generally recognised as financial support received from a sponsor, associated with an entrant, event or organisation, which results in evident benefits for the sponsoring company (image/profile enhancement).

Sponsorship support can be of:

  • an event
  • an organisation
  • an individual
  • an object
  • a team

Benefits offered to the sponsored group (or individual) by the sponsor can include:

  • exclusive rights
  • brand image
  • hospitality
  • product sampling
  • signage rights
  • merchandise
  • networking
  • media / publicity opportunities
  • use of personalities for advertising and promotions
  • retail or trade incentives

Things to consider

When looking for sponsorship, consider the following:

  • How much funding is needed?
  • What can you offer the sponsor?
    • What are the benefits?
    • What is the sponsorship value?
  • Look at potential sponsors.
  • Write a proposal to the sponsor.
  • Plan the interview or presentation.
  • Will you need a formal agreement?
  • Look after your sponsor.
    • Manage the relationship.
    • Protect your sponsor.

Looking for sponsorship

Council's Community Programs and Events have put together a factsheet on sponsorship or visit council's scene Community Kit for further information.


This information is a guide to assist in grant funding. For more information email events@sunshinecoast.qld.gov.au .