Airport targets mining and business travellers
  • Saturday 11 June 2011

Sunshine Coast Airport has launched its latest survey, and this year it’s online to make it more convenient for everyone to participate.

Sunshine Coast Airport Marketing and Communications spokesperson Stacy Madden said the survey focuses heavily on capturing the demands of the business traveller, and coast residents who are working in the mining sector - particularly regular fliers on fly-in/fly-out rotation.

"Members of the Sunshine Coast business community have one topic that is first and foremost on their minds – the need for business-friendly flight schedules from Sunshine Coast Airport," Stacy Madden said.

"Anecdotally, we are also increasingly aware of the number of people who reside on the coast, and travel by air regularly to work in the mining sector," she said.

"As we continue to work with airlines with the end goal of introducing business-friendly flight schedules and more destinations, we require targeted, vital information from coast executives and business people on their wants, needs and desires.

"The results from such feedback will form additional support and the foundations of a business case to secure much needed business-friendly flights for this region.

"Sunshine Coast Airport already has strong demand as demonstrated in the results of our annual Passenger Survey and wider Catchment Area Survey (2010), and our efforts are ongoing to ensure we have up to the minute research and support.

"Department of Education, Employment and Workplace Relations website figures indicate there are 939 residents on the Sunshine Coast who are employed within the mining industry. These figures are strong and it is something the airport is keen to tap into also.

"The survey is also designed to capture the needs and wants of the leisure traveller, and Sunshine Coast Airport encourages everyone from the Sunshine Coast region to participate."

To complete the survey, visit the airport’s home page on www.sunshinecoastairport.com.au and use the survey button at the bottom of the homepage.

The survey will be open until Monday 11 July.

Snapshot of results from Sunshine Coast Business (qualitative) Focus Group December 2010

  • 83% nominated Sydney as their main business destination. Melbourne came in at 13% as a first preference. There was also a lot of demand for northern flights such as Rockhampton and Townsville.
  • 71% of participants fly for business purposes on average 1-4 times/month … 22% 5-8 times/month.
  • 60% of businesses have 1-2 staff flying for business/month. 25% have 3-4 staff.

    Snapshot of some of the businesses that participated:
    • USM events
    • Sheraton Noosa
    • Hyatt Regency Coolum
    • The Oaks Group
    • Herron Todd White
    • Proscribe
    • Munro Thompson Lawyers
    • Caloundra Law
    • Fertility solutions
    • H1 Mailezy
    • Sunshine Coast Cars and Caravans
    • Webcoast
    • Traffika
    • Lifeline