Another day, another digital business win on the Coast
  • Wednesday 11 September 2013

Hot on the heels of the announcement the Sunshine Coast is Google’s eTown choice in Queensland comes the news that Birtinya accounting and investment advisory company The Poole Group has been awarded the prestigious Xero Accounting Partner of the Year award for 2013.

The Poole Group was established on the Sunshine Coast in 1980 and has a specialist team that provides advice and support in designing and implementing cloud based business solutions based on the Xero accounting platform. Xero is a global leader in online accounting software.

“We have found Xero to be a perfect base for clients to develop a cloud-based accounting and management system to reduce the time spent on administration functions and free up time to focus on their business growth and wealth creation activities.,” Poole Group director Greg Tuckwell said.

“Having recently returned from the Xero conference in San Francisco it is evident that there is a major shift in the way that business is going to be done in the not too distant future. We are in the business of advising local businesses how to implement and use these resources. There is no doubt that these technologies are here to stay, and will continue to affect the way business is done.

“Technology will affect all Sunshine Coast businesses sooner or later – that’s not an ‘if’, it’s a ‘when’ and those businesses that recognise this and adopt these strategies early will be the long-term winners in the marketplace.”

Sunshine Coast Council’s Economic Development (emerging industries) portfolio councillor Stephen Robinson congratulated The Poole Group on its win.

“The Poole Group is the kind of Sunshine Coast company which recognises the direction the Coast is taking in its draft Economic Development Strategy,” he said.

“We are aiming to develop a substantial digitally based service industry here and the Poole Group is at the sharp end of that development.”

The Xero Partners Awards took place on August 30 at the Xerocon Sydney 2013 conference