Brand your event on the social media scene
  • Tuesday 07 May 2013

Sunshine Coast Council invites event industry professionals to attend the first Sunshine Coast Events Network (scene) educational and networking workshop on 22 May 2013.

scene will be held at the Mooloolaba Surf Club at 1.30pm and is aimed at those who are new to the events industry, are looking to run a new event or would like to further develop existing events or skill sets. The first workshop for 2013 will cover Event Branding and Social Media for Events and promises to be interactive and hands on to ensure participants get the most out of the workshop.

The first inspiring presenter, Helen Perry of Fresh PR and Marketing, will share her valuable industry experience and show you how to build and maintain a strong brand in a competitive marketplace and make sure your marketing is seductive and irresistible ensuring your event is the consumer’s choice.

Following on from last year's presentation by Yvette Adams of The Creative Collective on Social Media for Event Organisers, The Creative Collective's Social Media Specialist, Zoe Wyatt will take you to the next level of social media for event organisers. Come along and get clear on your social media objectives, target market and social media strategy.

Learn how to vary your broadcast mix, source and post relevant content at an ideal frequency, be introduced to more social media tools and see industry specific case studies which will help you understand how social media strategies for events roll out into reality, including what works and what doesn't.

Community Programs Portfolio Councillor Jenny McKay said the key to the success of scene is securing high profile event industry professionals and local Sunshine Coast service providers.

“To have presenters of this calibre is very exciting and the goal is to develop a dynamic and sustainable events industry on the Sunshine Coast,” she said.

“The scene presenters are experienced and inspiring speakers who share their message with passion and enthusiasm. They are both involved in a number of industry reference groups and members of several professional associations so it’s great to have them on board.”

There will be a networking evening held after the workshop and provides an opportunity for those in the events industry on the Sunshine Coast to build important business relationships and networks.

The workshop presenters will be staying on for the networking event which is free to attend and includes finger food, entertainment, lucky door prizes, cash bar, a showcase of local suppliers and performers. To RSVP for the networking event please email events@sunshinecoast.qld.gov.au .

For the full workshop program or to purchase tickets please visit council’s website or phone council on 5475 7272.

scene is proudly supported by Business Events Sunshine Coast, the University of the Sunshine Coast and Sunshine Coast TAFE.