Businesses keen to cash in on events
  • Thursday 12 February 2015

Sunshine Coast businesses are making the most of their opportunity to capitalise on the region’s reputation as a leading destination for major events. 
Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said representatives from a wide range of business sectors had flocked to the first two days of council’s events+ MasterClasses.
“The events pot of gold is right here on the Sunshine Coast and judging by the attendances at yesterday’s events+ MasterClass at Coolum and today’s at Maleny, local businesses are keen as mustard to learn how they can capitalise,” he said.
An initiative of Sunshine Coast Council and the Sunshine Coast Events Board, events+ aims to provide local businesses with the tools to leverage major and regional events.
The Sunshine Coast plays host to around 30 major and regional events each year that generate $50million towards the region’s economy. In addition, event promoters and organisers spend approximately $2.5 million each year with local businesses which boosts the Sunshine Coast economy.

Peregian Springs Golf Club Events and Marketing Manager Angela Mosedale said the MasterClasses were an invaluable experience.

“Events+ has provided some extremely useful information to help us capitalise on significant local golf events like the Holden Scramble,” she said.

“In addition to this, the MasterClass also enabled us to form a working relationship with Queensland Oz Tag and formulate some cross-promotional opportunities in the future.”

Three more events+ MasterClasses will be held in February, before a second round of classes in March. To find out more about joining the events+ campaign contact dtb Advertising on 5458 5600 or email