Caloundra Music Festival gets a splash of colour
  • Saturday 12 March 2011

The creativity of local artist Katherine Hagenbach will be unveiled today when she is announced as the winner of the poster design competition for this year’s Caloundra Music Festival.

Thanks to the innovative idea of a design competition, the image and marketing material for the festival will have a new vibrant fresh look courtesy of Katherine.

Katherine’s design has been selected from 56 entrants in the competition held between 25 January and 28 February designed to bring a new community dimension to the event.

Festival Director Richie Eyles said that this is the first time local residents have been invited to add a special local flavour to help promote this amazing event

"We’ve been delighted with the response; the quality of submissions was outstanding.

"Local designers and graphic artists put a huge amount of time and energy into the project and their creativity and professionalism has been beyond expectation.

"Katherine’s design depicts the fun and relaxed atmosphere of the event and captures the Sun, Surf & Soul theme perfectly, which is exactly what the judging panel was looking for," Richie said.

Each year the Caloundra Music Festival brings the community alive to the sounds of a diverse line-up of entertainment featuring the cream of the Australian music industry together with local and international artists.

Division 2 Councillor Tim Dwyer acknowledged the competition as a successful initiative which has proven to be a great way to bring a unique community element to the event.

"The competition has revealed a diverse range of creative talent in our region which is highlighted through Katherine’s winning design.

"I’d like to thank all the competition entrants for participating; you should be proud of your creations – and of your commitment to enhancing the Festival’s image and reputation," he said.

The festival, now in its fifth year, has gone from strength to strength attracting Australian and international artists including Powderfinger, Jet, Paul Kelly, Jimmy Barnes, Pete Murray, Hoodoo Gurus, Kate Miller Heidke and Toni Childs.

As winner of the competition, Katherine receives $2000 in prize money and will now work with the Festival team to further develop her design. The suite of marketing material that will feature Katherine’s creativity includes posters, television advertisements, website, festival tee-shirts and other merchandise.

Runners-up don’t go away empty handed – they receive prizes including festival tickets and merchandise.