Community to guide the Sunshine Coast 50th anniversary celebrations
  • Thursday 17 September 2015
General announcement

“There is no doubt that this recognition will also enhance the region’s profile nationally.”

To deliver this program of events, the Mayor will invite business and community partners including the Sunshine Coast Events Board, Sunshine Coast Destinations Ltd and Combined Chambers Alliance Sunshine Coast onto the organising committee.

“The committee will begin its work from July 2016. Its role will be to provide strategic advice for the day-to-day management of activities and events during the 50th anniversary celebrations of the naming of the Sunshine Coast.

“I would like to launch the celebrations with a Winter Fundraising Ball on Saturday, August 5, 2017 with proceeds raised to benefit a charitable entity which is yet to be determined.”

Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said the 50th anniversary of the naming of the Sunshine Coast was a once-in-a-lifetime opportunity to promote the region’s quality tourism, leisure and event experiences.

“To achieve an exciting calendar of events in 2017 to celebrate this milestone, Council will not only invite community groups to brand activities and events but will also assist the development of events through Council’s Community Grants program,” Cr O’Pray said.

“Council will invite community groups to apply for grants to run specifically staged events and activities that clearly celebrate the 50th anniversary naming of the Sunshine Coast.

“Meanwhile, Council will focus on holding anniversary-related events starting on August 1, 2017 and culminating with the New Year’s Eve celebrations held at Mooloolaba in December 2017."

Background
The name ‘Sunshine Coast’ was launched in December 1958 at the inaugural dinner of the Sunshine Coast Branch of the Real Estate Institute of Queensland, held at the Hotel Caloundra. The Branch had begun a drive to popularise and obtain recognition for the name, to replace the term ‘Near North Coast’, which was not considered distinct enough, and had ‘no significance for southerners.’

The name ‘Sunshine Coast’ was officially endorsed by the then Landsborough, Maroochy and Noosa councils in November, 1966 when it was agreed to utilise the name to cover the three Shires. The name tied in with the decision to also form the Sunshine Coast Promotion Bureau to promote the district covered by the three Shires. It gave the district ‘a great start in developing a tourist industry’; ‘Sunshine’, signifying ‘brightness and warmth’ (and providing a different but complementary attraction to the Gold Coast).

A “Notification of Decision to Adopt a Place Name” under the Queensland Place Names Act of 1958 appeared in the Queensland Government Gazette in July 1967. The name was endorsed by the Minister for Lands, Alan Fletcher, who advised that the decision would take effect from 1 August, 1967.