- Tuesday 09 March 2010
Sunshine Coast Council will again join blue-chip sponsorship partners to make the Sunshine Coast the host region for the annual Australian PGA Championship for the next five years.
Economic Development and Council Entrepreneurship portfolio chair Cr Lew Brennan said council’s major events sponsorship program recognises the importance of events to the economic development of the region through greater visitation and destination promotion.
"Sponsorship of these major events results in significant returns in excess of $30 million to the coast’s economy with the PGA contributing in excess of $10 million," Cr Brennan said.
"The Australian PGA championship attracts participants, support personnel, spectators, fellow sponsors and followers from across Australia and overseas during traditionally off peak holiday times," he said.
"In fact, over the past two year’s PGA championships have attracted just over 48,000 spectators per year."
Sunshine Coast Council’s Major Events Coordinator, Peter Egan said that through 20 hours of live television national coverage, which is far beyond what we could afford through paid advertising, we promote the Sunshine Coast region across Australia."
"In addition, since 2002, the Australian PGA Championship has received on average 131 x hours per year of live/delayed television highlights broadcasts into North America, Europe, South Africa and Asia," Peter Egan said.
"This in turn helps generate increased awareness and visitation to the region," Peter said.
"The Australian PGA Championships’ involvement in the OneAsia Tour has further enhanced the television broadcast of the Championship and the Sunshine Coast into the Asia-Pacific region," he said.