Exporting sheds light on a world of possibilities
  • Tuesday 29 March 2016

Expanding their horizons beyond Australian markets has certainly made business brighter for Birtinya-based Empyrean Lighting.

CEO Kevin Day said the company had been exporting its innovative LED luminaires for the past five years to Canada and various countries in South East Asia and benefits from international trade had been marked.

“Very important, not only from a revenue perspective but also from a cultural view. Working with international companies on a diverse array of projects is extremely interesting and fun. In the near future we are targeting Scandinavian countries, Chile, Russia, The USA and Mexico,” Mr Day said.

“Expanding our networks internationally has also put us in contact with many interesting innovators, inventors and experts from around the globe. The travel to see the fruits of our labour is also interesting and enlightening.

“Our export focus has been threefold as we supply international agents and distributors who represent and sell products in international markets. In addition we supply our product direct to select overseas end-users for niche applications and we also supply Australian companies who use our products in their own export operations overseas.”  

Mr Day said a world of export opportunity awaited Sunshine Coast businesses and Council’s Export and Global Capability Programs could help put them on the right path. 

“We have attended many of Council’s export events including the Global Capability program and we certainly gained an immense amount of knowledge through both Council and other businesses who are exporting from this region,” he said.

“It also inspires a great amount of confidence to hear from and network with other local businesses who have found and are finding success in international markets.

“I would strongly suggest other local businesses make contact with the Council and participate in any and all events pertaining to the export program.  The ability to learn from others’ successes and mistakes is invaluable and in many cases inspirational.

“The added advantage for us has been to generally increase our local business network and this has led to us working directly with other local exporting companies. We have also made some great friends through our attendance to Council Export events.

“We are currently developing new Andromeda luminaires for the oil and gas industry which we’re aiming to export later this year. In addition we are hoping to begin adding locally made control systems for export with our lighting products a turn-key solution for various applications.”

Sunshine Coast Council CEO Michael Whittaker encouraged all Coast businesses that are thinking of exporting, currently exporting or wanting to enter a new market to sign up to the 2016 program.

“Empyrean Lighting is one of many Sunshine Coast businesses who have participated in Council’s Global Capability Program and are now successfully exporting their goods and services overseas,” Mr Whittaker said.      

“The Sunshine Coast Regional Economic Development Strategy (REDS) aims for 20% of goods and services produced in the region to be exported by 2033 – and our export program helps set up our local business to achieve this goal.

“Exporting expands the market for our Sunshine Coast producers and is one of many facets to the long-term plan of working toward a sustainable economy.

“Council is pleased to have partnered with Trade and Investment Queensland and secured the Export Council of Australia (ECA) to deliver this program over two intakes - April to June and October to December 2016.”

The 10-week Global Capability program is facilitated by the ECA in partnership with Trade & Investment Queensland. It will assess each business’s current export readiness, guide businesses through key elements of their export journey including exposure to new markets and developing an export plan, and deliver coaching from experienced consultants who will provide personal advice relevant to each exporter’s needs and opportunities.

Usually this program costs each exporter over $1220, but companies in the Sunshine Coast Council local government area can sign up for a special price of $220 per company as part of our goal to increase successful exporters under the Regional Economic Development Strategy.

To register, or for more information, contact Wendy Macdonald on 5475 9887 or email wendy.macdonald@sunshinecoast.qld.gov.au.