Future Diamonds add sparkle to coast economy
  • Friday 06 March 2015

As Australian netball’s future forces try to shine like Diamonds on the Sunshine Coast next week, they’ll also be adding sparkle to the local economy.

Around 540 players, parents and officials will roll into our region from Sunday for the National 21 years and Under Netball Championships at Caloundra Indoor Stadium from March 10-15.

Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said hosting the week-long tournament would net big benefits for local businesses.

“These championships move around the country and when Queensland’s turn came around in 2015 the Sunshine Coast Events Board certainly recognised the benefits that having this event here for the first time could provide for our economy and for sport in our region,” he said.

“Players, parents and officials from every Australian state and territory will be visiting here and staying here for up to eight days. This is estimated to generate an economic impact of in excess of $700,000.”

Queensland team coach Beryl Friday said the Sunshine Coast would provide the perfect setting for the National Championships.

“I have a lot of very fond memories of the Sunshine Coast, it’s such a relaxed and friendly environment and the facility here at Caloundra is absolutely outstanding,” she said.

Sunshine Coast Events Board Chair Ralph Devlin said along with the immediate economic benefits, having people here from all corners of the country would provide ongoing positives for the Sunshine Coast.

“We’ll have more than 500 people coming here and telling their friends about the Sunshine Coast and so there’s a real snowball effect from having this kind of visitation to the region,” he said.

Caloundra Chamber of Commerce Tourism & Events Chair Bill Darby said the event would also provide a terrific boost for sport locally.

“A really exciting spin-off from these championships will be a day of coaching clinics that will be run by Queensland Firebirds players Clare McMeniman and Laura Clemesha for young aspiring Sunshine Coast netballers,” he said.

“So along with the economic benefits that events like this provide, it’s these types of additional opportunities that really deliver so much extra value for our community.”  

Major events are set to generate nearly $50million in economic activity on the Sunshine Coast during the 2014-15 financial year.

The Sunshine Coast Events Board was established by council in November 2013 to support the region’s investment in existing major events, identify sources of sponsorship funding and secure new major events for the region.

Thirteen major events have received sponsorship from council during the board’s inaugural year, including six that will be contracted across multiple years from 2014 to 2018. These include:

  • 2014-16 National Outrigger Canoe Championships
  • 2015 Tag World Cup
  • 2015 Under 21 National Netball Championships
  • 2016 World Outrigger Police and Emergency Services Games
  • 2016 World Outrigger Sprint Championships

Local businesses can capitalise on major events that are held in the region through the events+ program. An initiative of Sunshine Coast Council and the Sunshine Coast Events Board, events+ aims to provide local businesses with the tools to leverage major and regional events.

To find out more about joining the events+ campaign contact dtb Advertising on 5458 5600 or email eventsplus@dtb.com.au