Getting tourism back on track
  • Tuesday 26 June 2012

Sunshine Coast Mayor Mark Jamieson will join political leaders, tourism experts and industry representatives in Cairns tomorrow for the DestinationQ forum to help get tourism back on track in Queensland.

Mayor Jamieson said the tourism industry is an important part of creating a sustainable economy on the Coast.

"The Sunshine Coast, like many other tourist destinations in Queensland has been hit hard by the GFC - and we need to rebuild our market," Mayor Jamieson said.

"The forum is about tourism regions in Queensland working together to get a better result for everyone.

"More than 300 tourism businesses are attending the forum which is the first of its type in Queensland for more than two decades.

"The aim is to develop strategies to get Queensland at the top of people's holiday lists - whether they be tourists from other parts of Australia or overseas.

"This can only help the Sunshine Coast - a healthy tourism industry in Queensland is good news for our region.

"The State Government has set a target of doubling visitor expenditure by 2020 - I'm determined to see the Sunshine Coast get its share of that $15 billion target."

The six key themes for discussion include:

  • Investment, Infrastructure and Access
  • Quality, Skills and Capacity;
  • Tourism Partnerships;
  • Marketing Approach;
  • Ecotourism (including nature-based, Indigenous & adventure); and Product and Experience Development.