- Friday 10 July 2015
Thousands of visitors and millions of dollars to the local economy – that’s what the Queensland Garden Expo brings to the Sunshine Coast.
Now in its 31st year at the Nambour Showgrounds, the highly popular council-sponsored event continues to grow. Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said well over half of this year’s visitors were expected to come from outside the local region.
“Lots of events come and go but the Garden Expo is a fixture for Sunshine Coast and a perennial favourite for thousands of people from interstate and overseas,” he said.
“More than 35,000 visitors came through the turnstiles last year - which was a 16% increase from the 2013 attendance and the event generated more than $4million for the local tourism industry and the local economy.
“Around 60% of visitors to the Garden Expo are from outside our region and again this year we’ve got tour groups headed here from Victoria, NSW, Townsville, Roma and all spots in between.
“Expo organisers have also stepped up their marketing in New Zealand and that coupled with the increased flight schedule between the Sunshine Coast and Auckland should see an even bigger than usual Kiwi contingent coming across for the event this year and hopefully an even bigger economic impact than last year!”
The inaugural Garden Expo in 1985 was a one-day event that featured 30 exhibitors, five workshops and drew 300 visitors.
This year’s event will include 360 exhibitors, 55 local nurseries and 45 guest speakers over three days.
The Sunshine Coast plays host to around 30 major and regional council-supported events each year that generate $50million towards the region’s economy. In addition, event promoters and organisers spend approximately $2.5 million each year with local businesses which boosts the Sunshine Coast economy. To find out more about how your business can leverage major events through the events+ campaign, contact dtb Advertising on 5458 5600 or email firstname.lastname@example.org