Historic day for Sunshine Coast economy
  • Wednesday 25 September 2013

It’s been a history making day for the Sunshine Coast with its first truly regional economic development strategy launched in Maroochydore.

Mayor Mark Jamieson said the collaboration between council, business and industry leaders, and the community to develop the new regional economic development strategy will deliver a new economy which is more prosperous, resilient and productive.

"The Sunshine Economic Development Strategy 2013-2033 is about taking significant strides in a new direction today, to provide for a better tomorrow," Mayor Jamieson said.

"It will create the right conditions to attract new investment, increase career options for our children, raise average incomes and help our community prosper.

"The 20-year outlook outlines a new approach to make us more competitive, demand-driven and responsive to national and global markets.

"The new economy supports our traditional pillars – like tourism, retail and construction - but also seeks to capitalise on new opportunities emerging from our game changing projects; the Sunshine Coast University Public Hospital, the Sunshine Coast Airport expansion, the development of the Maroochydore City Centre, expansion of the University of the Sunshine Coast, and widening of the Bruce Highway from Caboolture."

The goals for 2033 are ambitious but achievable:

  • almost tripling our economy to $33 billion
  • increasing household incomes above the state average
  • nearly doubling the export of goods and services to 20%
  • increasing high-value jobs to 100,000

The strategy outlines clear pathways to get there, and targets 7 high-value industries; health and well-being; education and research; tourism, sport and leisure; knowledge industries and professional services; agribusiness; aviation and aerospace; and clean technologies.

"The launch of the strategy today is not the end of the journey – in fact it is only the beginning", Mayor Mark Jamieson said.

"Implementation will start immediately – with 40 clear actions to be delivered in the first five years – the first six of which are:

  1. Establishing a new regional economic leadership board to guide the transition to the New Economy
  2. Incorporating the principles and pathways in the Strategy into the new Sunshine Coast Planning Scheme.
  3. Devising a new regional brand, embodying the vision for the New Economy.
  4. Developing a Regional Investment Prospectus for national and global markets
  5. Formulating industry and investment for the seven high-value industries
  6. Implementing a Regional Education and Training Project to improve education and training outcomes across the region.

Sunshine Coast – The Natural Advantage: Regional Economic Development Strategy 2013-2033 is now available on council’s website.