Holiday parks experiencing popularity jump
  • Thursday 26 February 2015
Dicky Beach Holiday Park

Site bookings at the Sunshine Coast’s popular holiday parks have zoomed past 200,000 for the 2014/2015 financial year thanks to an increase in demand from tourists at the end of last year.

Council operates six holiday parks, at Dicky, Mooloolaba, Maroochydore, Cotton Tree, Mudjuimba and Coolum beaches.

In the seven months to 31 January, holidaymakers booked 209,057 site nights and 4642 cabin nights in Council’s parks, a significant increase on the same period last year.

Business Units Performance portfolio councillor Chris Thompson said the parks were operating very well.

“The holiday parks business is well ahead with good occupancy due to favourable weather conditions for the last seven months,” Cr Thompson said.

“The parks have received significant capital re-investment in recent years with five amenity buildings upgraded, another four receiving complete refurbishment – and two more have received new camp kitchens.”

Cr Thompson said Coolum Beach Park had also gained improvements to its camping area.

Strong domestic tourism had underpinned growth, particularly in the “young family” sector.

“And the online booking system on the Sunshine Coast Holiday Parks website provided customers with availability and pricing across all six holiday parks enabling customers to choose which park/ sites /cabin to book and best suit their individual needs,” Cr Thompson said.

He also said customer demographics were changing.

“The 30-to-45 age group sector with camper trailers and vans is significantly growing,” Cr Thompson said.

“The Australian dollar’s recent drop is likely to further fuel growth, too.

“The last seven months have all been ahead of their monthly targets demonstrating that winter, spring and summer seasons are all equally benefiting from this growth.”

In the three months to December 2014, the parks performed at 5.9% over budget, with a $3.96 million operating surplus.