Industry professionals become Marketing Directors for nature
  • Thursday 14 August 2014
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Sunshine Coast Council, in partnership with Australian Institute of Landscape Architects Sunshine Coast (AILA), Nature Play QLD, and Parks and Leisure Association presents Reconnecting Kids with Nature at the Maroochy Arts and Ecology Centre, Tanawha from 3 to 7.30pm on Thursday, August 28, 2014.

Reconnecting Kids with Nature shines the light on planning, designing and activating nature play spaces.

The event will provide a development and networking opportunity for professionals interested in planning, designing or building natural play spaces (including nature based playgrounds) and professionals programming activities or the activation of these spaces.

The concept of Nature Play is to increase the time children spend in unstructured play outdoors and in nature. Founded on the understanding that unstructured play outdoors – nature play – is fundamental to a full and healthy childhood, Nature Play promotes health benefits, including cognitive, social and emotional development, and it builds resilience and creativity.

The event features keynote UK Speaker David Bond, filmmaker of Project Wild Thing and key industry speakers and you will be treated to a special screening of Project Wild Thing.

If you live, work, play with or create spaces for children this event will excite your imagination and ignite ideas to get children away from their screens and interacting with nature.

Tickets are $28 per person, including canap├ęs and non-alcoholic drinks. Spaces are limited so bookings are essential by visiting www.aila.org.au/QLD/EVENTS/.

Project Wild Thing
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature.

With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British Children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. Project Wild Thing is the hilarious real life story of one man’s determination to get children out and into the ultimate, free wonder product.