Professional board leads tourism industry reform
  • Thursday 16 July 2009

Sunshine Coast Council today appointed a transition board to lead a wide-scale reform of the Coast’s largest economic contributor.

Councillor Russell Green said the Tourism Transition Advisory Board appointments demonstrate that reform of the region’s tourism industry is well underway.
“Industry requested that council be an independent umpire and show leadership, and council has quickly responded,’ Cr Green said.

“This is the beginning of a new and exciting era for tourism on the Sunshine Coast.
“Council welcomes the appointment of the transition board members and we look forward to benefiting from their expertise and experience.”

The board members have diverse and extensive legal, financial, marketing and tourism experience. Mr Michael Arnett is the chair and fellow members include Gary Smith, Simone Pearce, Peter Wade and Tony Hanmer. Sunshine Coast Councillors Russell Green and Tim Dwyer are non-voting members of the board.
Mr Michael Arnett, newly appointed chair of the Tourism Transition Advisory Board, said the Sunshine Coast is a unique and exciting tourism destination.

“There are considerable opportunities for further development of the industry and the Sunshine Coast brand that can only be pursued through an improved structure and renewed focus.

“The board looks forward to the challenge of producing and implementing a plan that ensures a seamless transition from the old tourism industry structure to the new regional body by early 2010,” Mr Arnett said.

The new regional tourism body will have an improved strategic focus. Pursuing government partnerships, delivering training and initiating strategic marketing opportunities for the Sunshine Coast as a whole are some of the activities the body will undertake. It will not compete or duplicate functions of the local tourism organisations or destination desks.