- Thursday 11 September 2014
Sunshine Coast Council is well on its way to positioning our region as Australia’s premier regional destination for major events – by attracting and sponsoring events like this weekend’s IRONMAN 70.3 Sunshine Coast.
Mayor Mark Jamieson, who will present some winners’ awards on Sunday, said major events such as IRONMAN 70.3 showcased the Sunshine Coast to a national and international audience.
“The Sunshine Coast is recognised nationally and internationally for our triathlons – we are renowned specialists in this type of event,” Mayor Jamieson said.
“People around the world will track the race via IRONMAN Live with race updates, photography and athlete tracking – and they’ll be seeing beautiful Mooloolaba and its surrounds as they do.
“Sponsorship of major events helps us work towards a sustainable economy – this financial year, every dollar invested in event sponsorship from the Tourism and Major Events Levy will generate an estimated $40 in economic returns.
“I would like to welcome all competitors and spectators to the Sunshine Coast and wish them the best of luck.”
Tourism, Sport and Major Events portfolio councillor Jason OPray said this year’s IRONMAN 70.3 was a prelude to the World Championships which the region will host in 2016.
“This weekend’s event is expected to attract more than 5,000 people from outside the region, with participants, their family and friends and support personnel visiting,” Cr OPray said.
“IRONMAN 70.3 puts us on a world stage – even more so now that the World Championships are coming to town in 2016, along with many other significant events.
“Competitors and their support teams will be watching closely to see what they can expect for the big race in a few years.”
Cr OPray encouraged locals to watch the event and enjoy the atmosphere in Mooloolaba, Alexandra Headland and Cotton Tree.
“The best spectator spots include Loo with a View at Mooloolaba, Alexandra Parade in Cotton Tree and Beach Terrace.”