Swim series creates another big tourism splash
  • Friday 23 October 2015

Another wave of tourism will come ashore at Mooloolaba this weekend, only this time our visitors will be swimming.

Saturday’s World Swim Series race at Mooloolaba is set to bring around 3500 people to the region and deliver yet another spring time economic boost.

Newport Apartments Manager Bernie Sullivan said the council-supported event was one of many providing significant benefits for local businesses.

“We’ve been absolutely flying even since the September School Holidays and events like the World Series Swim and the recent Ironman 70.3 are fantastic for bringing new clientele to the Sunshine Coast and giving local businesses and tourism operators a chance to show what we can offer,” Mr Sullivan said.

“To also now be recognised as one of the most successful cruise ship ports as a result of the recent P&O visits shows that we’re doing plenty of things right here on the Sunshine Coast and council always a does a great job in bringing opportunities to town and sprucing the place up which is very much appreciated by all of the local businesses.

“Regardless of what end of the coast these big events are being staged, we certainly notice an increase in business whenever big events come to our region.”

Hustle & Flow Espresso Bar Owner Shane Newton said Saturday’s event would provide an ideal opportunity for the recently-opened Mooloolaba business.

“We opened for business underneath the Surf Club Mooloolaba in early September and we’re in a very competitive market so having thousands of people on Mooloolaba beach right in front of us this weekend will be fantastic for us to get our name and our products out there,” Mr Newton said.

Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said council provided a number of platforms to encourage local businesses to maximise opportunities from major and regional events on the Sunshine Coast - that generate around $50million a year for the local economy.

“In addition, event promoters and organisers spend approximately $2.5 million each year with local businesses which boosts the Sunshine Coast economy,” Cr O’Pray said.

“The events pot of gold is right here and council’s Events+ master classes as well as the council-supported Events+ Offers and Rewards app are great ways for local businesses to leverage these major and regional events.

“We’ve already seen the likes of Suncoast Cabs, the Pickup Company and Peregian Springs Golf Club exploring new opportunities to maximise business through local events as a result of attending our Events+ workshops."

To download the Events+ Offers and Rewards app visit the App Store and type ‘Sunshine Coast Events’ or ‘Events Sunshine Coast’ into the search function. You can also access the app at: www.eventsplussunshinecoast.com.au

To find out more about joining the events+ campaign contact dtb Advertising on 5458 5600 or email eventsplus@dtb.com.au