TTAB ready for final industry consultation
  • Monday 22 February 2010

The board overseeing reform of the Sunshine Coast’s tourism organisations will undertake a final round of industry consultation before presenting its blueprint to Council next month.

Tourism Transition Advisory Board (TTAB) Chair, Michael Arnett said the board had formalised its view on a new structure and would seek further comment from the industry this week.

Extensive consultation has been underway since October in an effort to create a new, single entity to represent the region’s largest economic driver.

The tourism transition plan will contain recommendations to ensure the smooth transition of marketing, research and industry development programs already in place under the current structure.

It will also include information regarding the constitution, board and operational structure of the new, regional tourism organisation.

The new body will represent the Sunshine Coast’s tourism industry as a whole, primarily in a strategic, marketing, industry development, research and regional coordination capacity, whilst still recognising and protecting individual brands and destinations.

Michael Arnett said discussions with industry and individual destination offices including Tourism Noosa, Caloundra Tourism,, Tourism Sunshine Coast and the hinterland had been productive and positive to date.

“This final consultation process is extremely important to ensure we have captured all of industry’s thoughts and ideas,” Mr Arnett said.

“We also want to provide an outline of our opinion to date regarding the new, unified tourism body,” Michael said.

The Council-appointed Tourism Transition Advisory Board (TTAB) is aiming to have the new regional body up and running by July 1.

Industry Chairpersons all agreed that reform was necessary to keep the regional and local tourism industry ahead of a very competitive marketplace.