Tourism and Events help put Sunshine Coast on the map
  • Thursday 16 June 2016
Tourism and events

Sunshine Coast has gained a reputation as being the major events capital of regional Australia and the council’s 2016/17 budget ensures that success will continue.

Mayor Mark Jamieson said the $5.72 million raised by the Tourism and Major Events Levy – part of Sunshine Coast Council’s $717 million budget – would be divided between Visit Sunshine Coast ($4.06 million including a one-off $300,000 destination awareness campaign to develop offshore markets) and major event sponsorship ($1.66 million).

The levy promotes the region’s tourist industry and major events and it is estimated that every dollar spent on advertising and promotion through the Tourism and Major Events Levy generates $18 in economic benefit.

“This year Council and Visit Sunshine Coast were proud to launch The World is Coming campaign,” Mayor Jamieson said.

“Sunshine Coast will host 60 major sporting, music and lifestyle events that are estimated to contribute about $100 million to the region’s economy.

“Our community is greeting and rolling out the welcome mat to more than 150,000 participants and their supporters from more than 40 countries.

“In the 2016/17 financial year we will welcome the Australasian Police and Emergency Services Games, Australian Motorcross, Ironman 70.3 World Championships, Queensland Oztag State Cups (junior and senior), Sunshine Coast Marathon, Queensland Garden Expo, Wanderlust, and Mooloolaba Triathlon, to name just a few of the larger events.”

Tourism, Events and Sport Portfolio Councillor Jason O’Pray said the Tourism and Major Events Levy – paid by 10% of ratepayers – had risen by 10% in line with the projected program.

“The economic injection from these events flows back to businesses across the region,” Cr O’Pray said.

 “We are putting Sunshine Coast on the map, encouraging a whole new audience to visit the region through major events. We know that once our visitors have had a taste of what we can offer, they’ll want to return to soak up some more.

“And the economic injection continues, helping create jobs and resulting in a more prosperous community.

“I’m also buoyed by latest figures which show Sunshine Coast recorded a 7.1% increase in international visitor nights to 2.9 million visitor nights in the year ending March 2016.

“There’s been a 40.8% increase in American tourists, a 95% increase in visitor nights by Germans and continued growth in the New Zealand market.”